We are confident that we can provide the eye care you need.

Our Team

Our exceptional, friendly staff is our greatest asset.


 We will accommodate your busy schedule by finding an appointment that suits your needs.

Telehealth Services

Call our office (770-536-3231) to set up an appointment for a video/audio or audio only conference concerning your eye problem. We may be able to help you without you having to come to the office. The call is covered by most insurance policies.

Comprehensive Eye Exams

Regardless of your age or physical health, it’s important to have regular eye exams.

Pediatric Eye Exams

Early identification of a child’s vision problem is crucial.

LASIK & Refractive & Cataract Surgery Co-Management

If you’re ready for an alternative to glasses and/or contacts look to us for co-management of LASIK, cataract, and other ocular surgery.

Management of Ocular Diseases

Including Glaucoma, Macular Degeneration, and Cataracts.

Eyes are important indicators of overall health, and comprehensive eye care goes beyond a prescription for glasses or contact lenses. At the Optometric office of Dr. Bill Morrison, we take the time to get to know you, your eye care history, and your vision needs.

In 1915, Dr. J.C. Morrison Sr. opened the practice in Gainesville. Following in his father’s footsteps was Dr. J.C. Morrison Jr in 1949. Continuing on the family practice in 1975, Dr. Bill Morrison began seeing patients in the same practice as his grandfather and father. The Morrison family is honored to have been working with the residents of Gainesville to provide expert care and advice for more than a 100 years!

Dr. Morrison’s office feels strongly about helping others in the community. As members of Free Chapel church he and his wife serve on the Altar Team and help with the School of Discipleship and Bible College. They are currently providing housing for 2  Bible College students, thus helping develop future Christian leaders for the community. At his office Dr. Morrison serves people from all walks of life and provides free eye care when their are needs and persons cannot provide for themselves.

Meet Our Doctor

© Copyright - Dr. Bill Morrison